Cooperation with SevenAccelerator - BeautyLove markets Pink Box as official #GNTM promotion partner

Unterföhring, 16 June 2023 - BeautyLove, a leading provider of beauty boxes and beauty advent calendars and part of the metacrew group, is marketing its Pink Box in a special edition as the official #GNTM promotion partner for the 18th season of the hit format. The Pink Box curates trendy cosmetics and care products, especially for the target group of young, trend-conscious women. SevenAccelerator, which belongs to SevenVen-tures, the investment arm of ProSiebenSat.1, has already signed a media services contract with the company. A further cooperation in the form of a media deal enables an extensive marketing campaign on ProSiebenSat.1's high-coverage TV channels and digital platforms, including a dedicated TV spot for the Pink Box on ProSieben and sixx during TV broadcasts and in #GNTM-related programme environments on red and taff. 

The stylishly compiled beauty box with 13 products for an individual top model look and a merchandise value of over 100 euros has been available via the BeautyLove webshop since May - and thus in the run-up to the #GNTM season semi-finals. As part of an exclusive cooperation with Seven.One Licensing, the licensing unit of the Seven.One Entertainment Group, BeautyLove is responsible for the curation of the box contents as well as the associated marketing and logistics via a promotion licence. The implementation of the licensing cooperation is the result of the close collaboration between SevenAccelerator's portfolio company and the licensing unit of the parent company. In this way, the distinctive brand values of #GNTM are transferred to the Pink Box.

With its diverse box offers, the platform acts as a beauty scout, discovering and lovingly selecting exciting brands and products that are often only known to insiders, thus setting new beauty standards. In doing so, the company, which has established itself as an expert in effective and efficient B2B2C marketing for the beauty industry, places particular emphasis on high-quality, natural and sustainable ingredients. The cooperation with SevenAccelerator has decisively supported BeautyLove on its growth path, not least through the target group-specific campaign planning and targeting around the first TV spot, and has contributed significantly to its market development. The current media deal with SevenAccelerator for the joint marketing of the Pink Box shows the extensive possibilities with which the start-up investor can support its portfolio companies 360 degrees.

Maximilian Jochim, Managing Director SevenAccelerator: "The up-and-coming online platform BeautyLove was already able to significantly increase the awareness of its beauty boxes through the first campaign with us. With the current promotion partnership, we once again underline the multitude of marketing measures that we can coordinate with the various trades within the Pro-SiebenSat.1 Group for our portfolio start-ups in a target group-specific manner: from the first TV spot to campaign planning, innovative forms of advertising on Joyn and in podcasts to exclusive marketing as a licensing partner of Seven.One entertainment brands."

Stefan Sautmann, CEO BeautyLove: "We are delighted to be able to address target groups that are particularly relevant to us with such a tailor-made and attention-grabbing marketing campaign before the exciting #GNTM relay finale. The charisma of the 'Germany's Next Topmodel' brand will give our Pink Box, one of the most popular boxes in the range, an emotional and positive charge. As an existing portfolio company of SevenAc-celerator, we are proud to be able to implement this exciting promotional partnership.