flaconi expands into Switzerland

flaconi opens up new market within the strategic internationalisation process

Berlin, 02.05.24 - As one of the leading online shops for beauty and perfume in Germany, flaconi has now launched its comprehensive internationalisation strategy: in mid-April, the Berlin-based company launched its Swiss shop at flaconi.ch. In addition to Germany, Austria, Poland and France, Switzerland is now the fifth market in which flaconi is active, marking the start of this year's internationalisation plans.

The online shop offers its Swiss customers a selection of around 18,000 products, with the range being successively expanded for the market. In addition to the perfume, skincare, make-up, haircare, home spa, beauty tools and accessories categories, flaconi.ch offers an extensive range of beauty products: From natural cosmetics to premium, luxury and love brands, the Swiss online shop offers a variety of well-known brand partners.

The expansion into Switzerland is part of flaconi's strategic internationalisation process and the first step towards opening up further international markets, which will continue with two new country shops in 2024 and other markets in the coming years.

"With the launch in Switzerland, we have completely opened up the DACH region. We are delighted that we can now also make our diverse portfolio of innovative brands and our unique beauty expertise accessible and tangible to our neighbours in Switzerland. The Swiss market offers further strategic growth potential for flaconi and attractive purchasing power. We have successfully overcome the challenges posed by the launch on the Swiss market and have already been able to start expansion planning for two other countries this year," explains Bastian Siebers, CEO of flaconi.

As with the other international markets, product shipments for orders from Switzerland are handled by the online retailer's logistics centre in Halle an der Saale. The warehouse processes on site are so flexible and scalable that it was possible to integrate the customs procedures required for Switzerland into the shipping process, guaranteeing a smooth logistics process and fast delivery.