SevenAccelerator invests in food start-up getvoila and initiates license partnership with SAT.1 format "The Taste"

Unterföhring, 12.12.2023 – SevenAccelerator is taking a single-digit million media investment in Dine In Taste GmbH, the company behind the innovative food portal getvoila. The aspiring start-up from Berlin sends fresh restaurant boxes and premium frozen meals from the best chefs and restaurants to customers' homes across the country. The dishes are completed in just a few steps at home without the need for specialist knowledge, allowing fans to experience the special creations of top chefs and culinary trendsetters. The media investment will help getvoila to further increase its brand awareness in Germany and promote sales of the premium food boxes via its own online store. At the same time, getvoila is entering into a twelve-month license partnership with the successful TV format "The Taste". Well-known VC investors, including EQT Ventures and FoodLabs, as well as angel investors such as Roger Hassan, are already involved in getvoila.

Maximilian Jochim, Managing Director SevenVentures GmbH: "With getvoila, we have gained another ambitious food start-up for our strong SevenAccelerator portfolio. This time, in addition to a target group-specific TV and digital campaign, we are also demonstrating our expertise in brand building through the extensive cooperation with our colleagues in the Licensing Unit of ProSiebenSat.1. The TV show 'The Taste' not only offers an ideal advertising environment for getvoila, but also the perfect framework for successfully marketing its premium food boxes within an exclusive licensing partnership."

The renewed investment in an aspiring start-up from the food sector underlines SevenAccelerator's expertise in building up consumer-oriented young companies through individually tailored investments in the form of media services and significantly increasing their brand awareness via ProSiebenSat.1's wide-reaching TV and digital channels. The investment unit attaches great importance to partnership-based support for start-ups and close cooperation with their management teams. As part of its holistic consulting and support, SevenAccelerator repeatedly offers its portfolio partners unique forms of cooperation that have a lasting impact on their branding.

At the start of the current season of "The Taste", for example, getvoila became the official licensing partner of the SAT.1 show. A comprehensive deal with Seven.One Licensing, the licensing unit of the Seven.One Entertainment Group, enables the food start-up to launch an exclusive, jointly developed "The Taste Christmas Menu" on the market. From now on, getvoila will also be offering unique signature dishes and menus from all the judges, guest judges and renowned top chefs from the cooking TV show, such as Max Strohe, Nelson Müller and Thomas Bühner, online. All boxes are available after the TV appearances on getvoila.com and will be delivered to customers' doorsteps with express delivery throughout Germany. At the same time, customers can order "The Taste Experience Box" for a 360°-"The Taste"-experience and bring the culinary creativity of the TV show into their own kitchen. The box contains recipes from Alexander Herrmann, all the necessary cooking utensils and the original "The Taste" tasting spoon. To crown the season, the winning dish will be available as a premium frozen dish on the getvoila website immediately after the live broadcast of the final on December 20.

Julius Wiesenhütter, founder and Managing Director of getvoila: "Shopping for favorite outfits from a TV show is already completely normal for fashion lovers. Now we are taking the next step in the food industry - together with our partners from 'The Taste' and ProSiebenSat.1: making the dishes of top TV chefs accessible to everyone across Germany and delivering them to their doorstep. At the same time, the advertising campaign from the deal with our media investor SevenAccelerator will help getvoila to reach even more potential customers."

The semi-final of the 12th season of "The Taste" will be shown on Wednesday, December 13 at 8:15 pm on SAT.1 and on Joyn and the final on Wednesday, December 20 at 8:15 pm on SAT.1 and on Joyn.

About SevenVentures: SevenVentures is the leading TV media investor and, as a company in the Commerce & Ventures segment of ProSiebenSat.1 Media SE, the optimal partner for high-growth consumer-oriented companies, especially from the consumer goods, retail and services sectors, that have the potential to achieve sustainable success through the use of TV advertising: In return for shares in their equity (media-for-equity) or revenue shares (media-for-revenue), companies receive advertising time on ProSiebenSat.1 stations in particular. In the Commerce & Ventures segment, ProSiebenSat.1 bundles the Group's minority and majority investment areas. In addition to SevenVentures with the SevenAccelerator, this also includes the investment unit SevenGrowth and the companies of NuCom Group.

About getvoila: Julius Wiesenhütter and Mostafa Nageeb founded getvoila in August 2021, a unique food portal that delivers prepared individual dishes & menus from the best chefs and restaurants nationwide to customers' homes. The restaurant boxes and individual dishes are completed and reheated at home in just a few steps without the need for specialist knowledge. In an innovative way, getvoila connects top chefs and aspiring trendsetters with their fans throughout Germany, Austria and the Netherlands. The start-up's partners now include big names such as the Hotel Sacher in Vienna, Box by Steffen Henssler and 3-star chef Thomas Bühner, as well as local trendsetters such as Stefan's Käsekuchen from Freiburg. The founders have many years of experience at food delivery giant Delivery Hero, among others.

author

Patrick Schmid

Communication Commerce & Ventures

+49 [0]89 9507-2446

Patrick.Schmid@prosiebensat1.com

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