LemonSwan GmbH was founded in 2016 in Hamburg by Arne Kahlke in response to the growing demand for online dating with purpose. LemonSwan has made it its mission to bring people together who are looking for a serious relationship among equals. The company recognises that romantic relationships have also changed with regard to the self-image of men and women.

With the claim "What women want", LemonSwan addresses how much the changes in the self-image of women in recent decades have given new impulse to partnerships. Accordingly, self-confident, independent women and men are looking for an equal partnership at LemonSwan.