meat from plant proteins, focusing on delicious taste
FOUNDED
2019
ENTRY YEAR
2024
Founder
Christoph Jenny, Pascal Bieri, Eric Stirnemann, Lukas Böni, Judith Wemmer
HQ
Zurich
STAGE
Seven
Ventures
STATUS
active
About Planted
Planted combines proprietary structuring and fermentation technologies to produce meat from plant proteins, focusing on delicious taste, meaty and juicy texture, while only using [natural/clean] ingredients. Planted designs and structures its meat in any size, shape, and fibrous texture and is driven by the conviction that they will outperform animal meat in the future in terms of taste, sustainability, health, efficiency and price. Committed to using only [natural/clean] ingredients and no additives in all its products, Planted is setting a completely new standard in the plant-based meat category, making it a healthy and sustainable choice for all. Truly better than meat from animals. A growing population along with increasing life expectancy and incomes are major drivers for the rise in global meat demand. However, the current scale of the animal meat industry is beyond unsustainable. Planted wants to change that. The Zurich-based FoodTech spin-off from the Swiss Technical Institute of Technology (ETH) was founded in 2019 and was quick to build intellectual property around their technological approach, currently holding several patents. Planted is a certified B Corporation. Planted’s principal meat production is in a glass-house production facility in Kemptthal (Zurich) Switzerland - the first transparent meat production open to the public. Planted meats are available in over 6500 restaurants and more than 10’000 retail outlets across Switzerland, Germany, Austria, France, Italy, UK and BeNeLux as well as over its own Europewide webshop. The Planted meat ranges, each consisting of different protein sources, currently include planted.chicken, planted.pulled, planted.kebab, planted.duck, planted.schnitzel, planted.bratwurst and planted.steak. In addition, there are various limited editions in close collaboration with star chefs such as Tim Raue, Haya Molcho or Sebastian Copien.
»A growing world population, higher life expectancy and rising incomes are key factors in the increase in global meat consumption. However, the meat industry in its current state is far from sustainable. At Planted, we want to change this. We can't wait to finally see our first TV ad on the channels of ProSiebenSat.1 and on Joyn in spring 2025. With TV advertising, Planted will continue to establish itself in the mass market as the trusted, sustainable, healthy and, above all, delicious plant-based meat brand. We are excited to win over more Planted customers through our first TV campaign in partnership with SevenVentures.«