There are more than 30 million pets in Germany, including over 20 million dogs and cats. The Corona crisis has catapulted two growing trends to unprecedented heights: Germans want animals and are consciously paying attention to their diet. Dogs 'n Tiger meets this need and sets out to disrupt the market. Extensive TV support from ProSiebenSat.1 and a 360° campaign to launch the listing at DAS FUTTERHAUS should ensure the success of the Hamburg-based startup.

Demand in the pet industry is rising significantly, driven primarily by the pandemic. Almost every second household in Germany now owns a cat or a dog. A sales increase of 4.3 percent in 2020 shows that Germany has "pet fever". But not all food products on the market adequately meet the changing needs of owners. Sustainable and high-quality food is in demand. That's why Dogs 'n Tiger was founded in mid-2020 by an experienced team of entrepreneurs, including Skye Ellis (pet food industry expert), Manuel Lopez (marketing expert) and YouTuber Isabeau Kleinemeier, in close collaboration with a veterinarian and nutrition experts.

The Hamburg-based start-up offers wet food for cats and dogs as well as healthy snacks and, as of today, dry food. The pet food is free from sugar, grain, soy and artificial additives and made from highest quality natural raw materials.